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Henkel Plans Multi-City Tour for Hair Care Line

Magnetik by got2b to go on the road for Spring Break

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By: TOM BRANNA

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Mass market hair care line got2b is planning a multi-city tour to promote its magnetik styling gel. The product, which is formulated with a unique blend of the male human pheromone androstadienone, is designed to deliver hold, texture and much more, says the company. “We wanted the consumer to be able to experience the product first-hand and this means showing off the unique power of pheromones in attracting the opposite sex. We felt that the best way to communicate that message would b...

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